Agudot

Advertise on Agudot

Reach customers the moment they search for what you offer. Pay only when someone clicks your ad.

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How it works

  1. Pick keywords

    Words and phrases your customers search for, as exact, phrase or broad match. Hebrew-aware: niqqud, final letters and prefixes like ו, ה, ב, ל.

  2. Set a budget and a max CPC

    A daily budget and a maximum cost per click. When the daily budget is spent, ads pause until tomorrow.

  3. Show up in results

    Up to 4 ads above the results and up to 3 below, each clearly labelled "Sponsored".

Fair, transparent pricing

  • Second-price auction: you pay one agora more than needed to beat the advertiser below you, never more than your max CPC.
  • Rank is bid times quality score (1 to 10): a relevant ad people click can beat a higher bid.
  • Minimum cost per click: ₪0.30. You are charged only for valid clicks; repeated and suspicious clicks are filtered out.

Automatic "always on top" bidding

Choose the position you want (first, top of page or anywhere), how often, and a CPC cap; the system raises your bid up to the cap to win it. Worth knowing: if two advertisers both pick "always on top", both end up at their caps. The higher cap wins and pays one agora above the other cap, not its own.

Fair to searchers too

  • Every ad is labelled "Sponsored" in plain text and never mixed into the regular results.
  • Ads match the search itself, with no personal profile of users.
  • You can also reach partner sites through the Agudot display network.

Create an advertiser account